3 things your business loses when you don’t answer the phone

When you run a business you are likely to receive a lot of inbound calls. Having a team to manage your calls can be an effective way to ensure no call goes unanswered. However, unless you provide 24-hour services, how can you be sure you’re not missing out? Here are three things your businesses lose when you don’t answer the telephone.

1. Money

Many businesses spend a reasonable amount of money on good marketing. Effective marketing pieced with a strong call to action will create leads and get people calling up to claim offers, find out more information or take you up on your services. But if the calls you’ve worked so hard to get go unanswered then you have wasted time and money.

2. Prospects

People don’t like to be kept waiting, and they certainly don’t like their call not to be answered. Unfortunately, potential customers are not likely to call back at a convenient time for you. This is especially true for those acting on impulse, or with an immediate need for your service. You could therefore easily lose prospects to your competitors and other providers who are answering their phones at a time when you aren’t. Even if they do decide to call back, they won’t repeat it more than twice so you need to make sure someone is available at all times.

3. Trust

Everybody is different and people live their lives through various routines. This means you can never be sure exactly what times of the day or night is suitable for everyone. If your existing customers need to contact you, and can’t get through, then you will rapidly lose their trust in your business. Existing customers usually call when they have queries or problems and when their call isn’t picked up they could be left worried and distressed. To provide sufficient customer care you should ensure they can get through to you at any time, or at least receive a timely response from your team.

If you want to ensure that your business doesn’t lose any of these three important things then contact Frontline today. We offer outsourced customer service with professional contact centre staff. Our services are available 24/7, so you will never have to miss a call again!