We here at Frontline make it our mission to constantly improve the services we offer our clients and the efficiency with which we address the concerns of customers. So we are quick to adopt new technologies, and we work hard to keep up-to-date with all of the latest communication platforms. Our latest foray into the world of social media is a perfect example: we are now connecting with customers on sites like Facebook and Twitter to make our 24/7 service more personal and comprehensive than ever.
Thus far, our new social media services have proven a tremendous success—one that is only getting better as we hone our skills and further establish our clients on these powerful networking platforms. But it’s not enough. We still see room for improvement. So to chart the path to the evolutions that will transform our company in the future, we are now hard at work on a manifesto that charts our plans for supporting clients by making the customer experience even better. To do so, our primary focus is preventative customer service that allows us to address and circumvent problems before they have a chance to inconvenience the customer.
Between the information-rich networks of social media and our own meticulous reporting services, we have a tremendous amount of research and market data at our disposal. So the challenge we are laying out for ourselves is to find novel ways to analyse and utilise information about the customer’s journey, to streamline every aspect of what we do. To that end, we’ve appointed leaders within the company to spearhead new training programs and raise the bar on our standards for customer service. With the conviction that 2014 is going to be our best year yet, we are excited to announce our new commitment to improving customer service through conscientious innovation.